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About
Residents | Riders | Runners | Of the City
(R.O.T.C.)
A decentralized approach in the development of solutions targeting equity in sustainability for the purpose of building safe, accessible, diverse and lifestyle inclusive infrastructure for individuals of all skill sets, abilities, & associations nationwide with a focus in underserved rural & urban communities.
MISSION
Aid in the Development, Implementation, and Amplification of Solutions Advocating for Equity in Economic, Environmental, Human, & Social Sustainability.
VISION
For R.O.T.C. to:
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Become the preferred brand platform providing development, hosting, & maintenance support services for providers developing & promoting sustainability initiatives in areas of climate, economy, environment, health, mobility & road equity.
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Become the central repository equipping, documenting, and amplifying decentralized efforts to develop & implement sustainability solutions in rural & urban cities nationwide.
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Become the preferred platform aiding in the creation of new businesses working to develop sustainability initiatives in areas of climate, economy, environment, health, mobility & road equity resulting in the building of strong sustainable communities nationwide.
GOALS
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Define incentives to help increase the number of men, women, and children riding bikes, running, and walking in rural & urban cities worldwide.
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Use bike riding, running, and walking to promote health awareness, mental healing, & personal growth for men, women, and children of all nationalities, lifestyles, skill sets, and abilities in rural & urban cities worldwide.
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Work in tandem with public & private sectors to strategize on making communities safe, accessible, and sustainable for men, women, and children of all nationalities, lifestyles, and abilities in rural & urban cities worldwide.
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Establish a decentralized approach to fostering collaboration within communities to make bike riding, running, and walking safe, more inclusive, and accessible in rural & urban cities worldwide.
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Establish a dialog ensuring accountability from elected officials & political leaders at the state & local level drafting legislation aimed at improving bike riding, running, & walking in rural & urban cities worldwide.
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The amplification of policy and documentation at the state & local level of any efforts or contributions advancing the plight of bike riding, running, and walking in rural & urban cities worldwide.
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The development and integration of tools & resources that contribute greatly to the continued development & scaling of ideas & visions of the R.O.T.C. Network.
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Partnering with like-minded individuals & organizations whose efforts, missions, & visions align with those of the R.O.T.C. Network community platform.
THE R.O.T.C. NETWORK
THE R.O.T.C. NETWORK (EPANDED)
THE R.O.T.C. NETWORK IS NICHE MARKETING
Bike riding, running, and walking are niche marketing channels through which sustainability efforts are promoted.
What is Marketing?
The R.O.T.C. Network is a niche marketing tool designed to aid in the targeting & amplifying of advertising strategies based on characteristics specific to an exclusive market, group, or demographic of potential customers most likely to be accepting of their offerings. These characteristics can include, but isn’t limited to:
- Activity
- Bike Riding
- Running
- Walking
- Behavior
- Culture
- Demographics
- Education
- Entertainment
- History
- Needs
- Professions
- Style
- Teachings
The benefit to this approach, especially for new brands & business owners, is that it gives them an opportunity to differentiate themselves, and their brands, from their competitors by allowing them to appear as authorities in their chosen niches building trust & establishing long-standing connections with their audiences.
The R.O.T.C. Network
Pitch Proposal
Pitch Presentation – Coming Soon!
THE R.O.T.C. NETWORK
Membership marketing channels through which to promote sustainability initiatives in areas of climate, economy, environment, health, mobility & road equity..
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People. Places. Things. Of The City
Who Are You? Where Are You? And What Are You Doing, In Your City?
People. Places. Things. Of The City is a directory listings channel hosted by The R.O.T.C. Network offering a suite of custom marketing & lead generation services to individuals & business owners promoting themselves, their products, & their services to audiences in their local cities & nationwide.Â
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R.O.T.C. EVENTS
Residents, Riders, and Runners Of the City (R.O.T.C.) Events is an exclusive events management service hosted by The R.O.T.C. Network providing event coordinators & organizers with a calendaring tool for generating online awareness & leads to Free & paid hosted events (Coming 2022!).
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Residents (Walkers) Of The City (R.O.T.C.)
Residents (Walkers) of the City (R.O.T.C.) is an exclusive niche video marketing & membership platform hosted by The R.O.T.C. Network. It’s purpose is to provide members with a marketing channel thru which to promote efforts in areas of climate, economy, environment, health, mobility, and road sustainability in their rural or urban city.
Join to create video & podcast posts showcasing sustainability efforts in your rural or urban city.
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Riders Of The City (R.O.T.C.)
Riders of the City (R.O.T.C.) is an exclusive niche video marketing & membership platform hosted by The R.O.T.C. Network. It’s purpose is to provide members with a marketing channel thru which to use their passion for bike riding as a means to promote efforts in areas of climate, economy, environment, health, mobility, and road sustainability in their rural or urban cities.
Join to create video & podcast posts showcasing sustainability efforts and your passion for bike riding.
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Runners Of The City (R.O.T.C.)
Runners of the City (R.O.T.C.) is an exclusive niche video marketing & membership platform hosted by The R.O.T.C. Network. It’s purpose is to provide members with a marketing channel thru which to use their passion for running as a means to promote efforts in areas of climate, economy, environment, health, mobility, and road sustainability in their rural or urban cities.
Join to create video & podcast posts showcasing sustainability efforts and your passion for running.
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