Residents | Riders | Runners | Of the City
A decentralized approach in the development of solutions targeting equity in sustainability for the purpose of building safe, accessible, diverse and lifestyle inclusive infrastructure for individuals of all skill sets, abilities, & associations nationwide with a focus in underserved rural & urban communities.
Aid in the Development, Implementation, and Amplification of Solutions Advocating for Equity in Economic, Environmental, Human, & Social Sustainability.
For R.O.T.C. to:
Become the preferred brand platform providing development, hosting, & maintenance support services for providers developing & promoting sustainability initiatives in areas of climate, economy, environment, health, mobility & road equity.
Become the central repository equipping, documenting, and amplifying decentralized efforts to develop & implement sustainability solutions in rural & urban cities nationwide.
Become the preferred platform aiding in the creation of new businesses working to develop sustainability initiatives in areas of climate, economy, environment, health, mobility & road equity resulting in the building of strong sustainable communities nationwide.
Define incentives to help increase the number of men, women, and children riding bikes, running, and walking in rural & urban cities worldwide.
Use bike riding, running, and walking to promote health awareness, mental healing, & personal growth for men, women, and children of all nationalities, lifestyles, skill sets, and abilities in rural & urban cities worldwide.
Work in tandem with public & private sectors to strategize on making communities safe, accessible, and sustainable for men, women, and children of all nationalities, lifestyles, and abilities in rural & urban cities worldwide.
Establish a decentralized approach to fostering collaboration within communities to make bike riding, running, and walking safe, more inclusive, and accessible in rural & urban cities worldwide.
Establish a dialog ensuring accountability from elected officials & political leaders at the state & local level drafting legislation aimed at improving bike riding, running, & walking in rural & urban cities worldwide.
The amplification of policy and documentation at the state & local level of any efforts or contributions advancing the plight of bike riding, running, and walking in rural & urban cities worldwide.
The development and integration of tools & resources that contribute greatly to the continued development & scaling of ideas & visions of the R.O.T.C. Network.
Partnering with like-minded individuals & organizations whose efforts, missions, & visions align with those of the R.O.T.C. Network community platform.
THE R.O.T.C. NETWORK
THE R.O.T.C. NETWORK (EPANDED)
THE R.O.T.C. NETWORK IS NICHE MARKETING
Bike riding, running, and walking are niche marketing channels through which sustainability efforts are promoted.
What is Marketing?
The R.O.T.C. Network is a niche marketing tool designed to aid in the targeting & amplifying of advertising strategies based on characteristics specific to an exclusive market, group, or demographic of potential customers most likely to be accepting of their offerings. These characteristics can include, but isn’t limited to:
- Bike Riding
The benefit to this approach, especially for new brands & business owners, is that it gives them an opportunity to differentiate themselves, and their brands, from their competitors by allowing them to appear as authorities in their chosen niches building trust & establishing long-standing connections with their audiences.
The R.O.T.C. Network
Pitch Presentation – Coming Soon!